From November 17 to 20, the 17th China Brand Festival in 2023 with the theme of "Recovery and take-off" was successfully held in Hangzhou, attracting more than 6,000 Chinese brand people to witness the rise of national brands. At the Brand Festival, the "TopBrand 2023 China Brand Festival Gold Spectrum Award" (hereinafter referred to as the "Gold Spectrum Award") was announced as an important starting point for promoting brand building to become an enterprise's high-quality development. As an industry leader with independent intellectual property rights, Xinsheng Intelligent Technology Co., LTD. (hereinafter referred to as "Xinsheng Intelligent") won the China Brand Gold Spectrum Award.
The Golden Spectrum Award, which has grown together with the China Brand Festival, began in 2008 and is held every year, and this year is the 16th. The Golden Spectrum Award is a comprehensive selection of the annual brand industry status, brand social responsibility, brand activity, consumer influence, brand purchasing power and other indexes, and recognizes the outstanding brand leaders in the industry and innovative, new and leading brands with development potential. XITC is ready for battle, continue to adhere to technological innovation, product innovation, talent innovation, after several years of deep cultivation, stand out from the storage field, to win this honor is the industry's trust and recognition of Xinsheng intelligence, but also the best report of XITC intensive farming technology and products.
Multi-dimensional brand development route
Due to different business types such as application scenarios and data processing, customers have put forward more requirements for controller chips and storage media, such as low power consumption, high security and reliability, miniaturization and intelligence, which can best reflect the core competitiveness of the product market.
In the field of main control chips, XITC launched the world's first 12nm PCIe4.0 controller chip based on RISC-V architecture, PCIe3.0 controller chip designed according to the Shang Secret secondary security standard specification and enterprise-class SATA3.0 controller chip. Among them, the PCIe4.0 main control chip has passed the Shang Secret Level 2 certification, supports 4K LDPC, RAID+, E2E, RAM ECC, etc., built-in XITC reliability engine and security engine, with high autonomy, high security, and high performance. The whole industry, the whole scene, the full autonomy and so on.
In the field of solid state drives, XITC brand building is also overwhelming. 2020 launch of desktop SSD based on PCI 3.0 controller chip; Industrial and security SSD to be released in 2021; In 2022, we will release embedded eMMC and enterprise-class SSD. This year, the EP2000Pro, MP2000Pro and EP3000 based on RISC-V open source architecture controller chips were released. It is worth mentioning that XITC enterprise SSD with excellent performance advantages, through the joint test of domestic head operators, has been widely used in servers, data centers and other fields.
Continue to build storage solutions with intellectual property rights
The construction of core independent intellectual property investment, research and development threshold is high, need to persevere for a long time, Xinsheng intelligent down to earth, absorb the industry's elite soldiers, R & D personnel accounted for more than 70%, doctor/master and other senior personnel 100+, since 2018, a total investment of more than 900 million yuan, set a new benchmark in the industry.
At the patent level, Xinsheng intelligent focuses on creating a three-dimensional protection system for intellectual property rights in patents, trademarks, soft materials, layout and other aspects; Nurture high-value patent portfolios by embedding end-to-end R&D processes; Deeply related to the market, the layout of strong basic protection, forward-looking protection of patents, and the construction of patent technical barriers. At present, it has 82 patents, 59 trademarks, 3 layout designs of integrated circuits, and 15 Copyrights of computer software.
In the firmware, address translation, wear balance, error correction and other technology research; In the core IP field, a large amount of research and development investment, has been mass produced 10+ storage controller chip key self-developed IP, including protocol control, interface, algorithm, management, cryptography; On this basis, launched five categories of more than 20 storage products, covering the data center, edge computing, industrial control, consumer terminals, vehicle electronics and other industry-wide scenarios.
Effort will have a response. In 2022, Xinsheng Intelligence won the "National High-tech Enterprise", "Jiangsu Province Specialized and special new Small and medium-sized Enterprise", "Changzhou Specialized and special new small and medium-sized Enterprise" certification, "2022 Chip Innovation Award" and so on. In 2023, Xinsheng Intelligent won the "2023 Top Ten solid state Drive Enterprise Gold Award", EP2000Pro won the digital ecology excellent case list, DS2130 national production of wide temperature solid state drive won the "Excellent product" award and so on.
This series of qualifications and honor classics interpret the matching degree of Xinsheng Intelligence and "Golden Spectrum Award".
Brand is an important embodiment of high-quality development, an important resource to participate in global competition, and an important link between China and the world. In August 2022, the National Development and Reform Commission and other seven departments jointly issued the "Guiding Opinions on Promoting Brand Building in the New Era", which proposed to promote the transformation of Chinese manufacturing to Chinese creation, China speed to China quality, and Chinese products to Chinese brands, and promote the high-quality sustainable development of brand construction for a long time. Xinsheng Intelligent continuously accelerates brand building and shapes brand advantages in terms of solid-state memory controller chips and solutions, and highlights the brand power of a new generation of semiconductor people in the service and integration into the new development pattern.
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